EODHD Academy

Behaviour, Ethics & Suitability

The biases that quietly cost real money, and the duties that arrive the moment the money is someone else's — from the behaviour gap to fiduciary care, conflicts and conduct.

4 units · 16 lessons · 66 min read · plus hands-on practice, at your pace

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Why does a loss hurt more than the same-sized gain feels good?

Biases That Cost Money · 4 min read · practitioner

Start the first lesson

Unit 1 Biases That Cost Money

  1. Why does a loss hurt more than the same-sized gain feels good? 4 min
  2. Why does trading more often leave you with less? 3 min
  3. Why does the recent past feel like the future? 4 min
  4. Why is it so hard to buy when everyone else is selling? 4 min
Practice Check · Unit 1 A short check · cannot be failed Start

Unit 2 The Behaviour Gap

  1. Why do you only ever find evidence that you were right? 4 min
  2. Why do investors earn less than the funds they own? 5 min
  3. What can a written rule protect you from that willpower cannot? 4 min
  4. Which of these biases is costing you the most? 3 min
Practice Check · Unit 2 A short check · cannot be failed Start

Unit 3 Duty — Fiduciary vs Suitability

  1. What does it actually mean to act in someone else's best interest? 4 min
  2. How is "suitable" a lower bar than "best interest"? 4 min
  3. Why does "suitable" depend on the person, not the product? 4 min
  4. When does a duty attach — and to whom? 4 min
Practice Check · Unit 3 A short check · cannot be failed Start

Unit 4 Conflicts, Disclosure & Conduct

  1. Where do conflicts of interest hide in a fee structure? 5 min
  2. When is disclosure enough — and when is it an excuse? 4 min
  3. What do professional standards of conduct actually ask of you? 5 min
  4. What have you actually learned about behaviour and duty? 5 min
Practice Check · Unit 4 A short check · cannot be failed Start

Last Course exam

One exam, the whole course Unlocks when you have read all 16 lessons

Passing it earns the course certificate.